<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></head><body><b>Time to Transaction</b><p>How long does it take for visitors to purchase? Understanding your sales cycle is important to the overall success of your site.  This report helps you understand how long it takes to convert your visitors into customers and, by extension, the kind of content you need to create in order to reach your prospects. <p>In this report, visitors who purchase on the day of their first visit are shown under 0 days. Visitors who purchase more than one year after their first visit are shown on the right of the graph. <p>To compare two date ranges, select the "Compare to Past" option on the Calendar tab. </body></html>